Where Service-Based Businesses Go To Build Million-Dollar Companies While Taking More Days Off

Need To Speak To Someone On The Team First? Click here

Where Service-Based Businesses Go To Build Million-Dollar Companies While Taking More Days Off

Why This Is The Last Program You’ll Ever Need

Make Sure Your Sound Is Turned On! ( Please Wait For The Video  To Fully Load 
Need To Speak To Someone On The Team First? Click here

"We could literally do this All Day!"

Make Sure Your Sound Is Turned On! ( Please Wait For The Video  To Fully Load 
Need To Speak To Someone On The Team First? Click here

7-Figure Freedom™ Roadmap

Need To Speak To Someone On The Team First? Click here

Frequently Asked Questions

 What makes Strategic Scale Institute different?

First, have you seen Lindsey’s video? If not, watch it. She explained it much better than we could. However, I’ll add this…

Strategic Scale Institute is a platform designed with one thing in mind... SUSTAINABLE RESULTS backed by sound principles and strategy, not here today, gone tomorrow “tactics” and hacks! 

We haven’t seen any other programs that have created as many success stories as we have at the speed we’ve been able to create them. 

If you’ve tried the rest, bought other programs, attended other events, and you’re ready to finally get the hands-on assistance you require (minus the fluff and theory), to grow the business you require to support the lifestyle of your dreams, The Strategic Scale Institute has been created just for you.

 Why should an entrepreneur choose Strategic Scale Institute?

Our superpower is helping entrepreneurs build companies that can run without them.

We have already created scale and freedom for founders and CEOs of B2B service firms, professional services, home services, coaching, consulting…you name it.

If you’re a business owner who is stuck in marketing, sales, fulfillment, or all of the above, we can help (probably). Schedule a call and let’s see.

 Is Strategic Scale Institute right for you?

Strategic Scale Institute is not for everyone. It’s for you IF:

  • You are ready to make a quantum leap in your business.
  • You’re ready to experience exponential growth over incremental growth.
  • You’re ready to work less and make more money
  • ​You’re willing to take action when provided with proven systems and support
  • ​You’re ready to have prospective clients reaching out to you daily vs. you having to hustle 24/7, 365 to get new clients in the door
  • ​You’re at the six-figure, multiple six-figure of 7-Figure income level and want to scale to your next level (if you’re not at 6-figures yet, we have another program for you)
  • ​You have a team of employees or committed contractors or ready to build a team to free up more of your time
  • ​You need help with advancing systems, scale and support 
  • ​You’ve been searching for a true community of like-minded same level entrepreneurs to support your business in every way
  • ​You’re ready to scale predictably and sustainably and truly build a business that equips you to accomplish your lifestyle and business goals with greater ease
  • ​You want to grow a business that doesn’t just make you a ton of money, but has a positive impact on others and makes the world a better place

Strategic Scale Institute is NOT for you IF:

  • You’re a whiner & excuse-maker who blames others for your lack of results
  • You’re a “wantrepreneur” who wants what being an entrepreneur looks like but doesn’t really want to put in the necessary actions
  • You’re an information junkie but not willing to implement to get results
  • ​You’re “OK” where you are and not ready for growth
  • ​Aren’t really concerned with the well being of your clients and you only want to make money

 Do you guarantee results using your models?

Nope. Absolutely not. All business carries risk (not to mention tons of hard work), and if you’re not prepared to take on that risk without a guarantee of a specific result, then you’re probably not fit to be a business owner - and I certainly don’t recommend you join any of our programs. Harsh? Maybe… True? No question.

 Why Strategic Scale Institute? Why now?

Arguably one of the best when it comes to revenue growth for coaches and consultants, Marquel Russell is a multimillion-dollar revenue generator, best-selling author, Rapid Business Growth Strategist and coach who has earned the title, “King of Client Attraction” and been called one of the greatest marketing geniuses of our time. His genius lies in his innate talent of drenching clients in a downpour of qualified leads that convert into more clients and increased profits. His sharp-shooting approach to lead generation has helped coaches and consultants pull in more than $1 Billion in revenue, billions of ad impressions, millions of high-quality leads and 10’s of thousands of clients.

From high school dropout and former drug dealer to multimillion-dollar Rapid Business Growth Strategist and coach, Marquel is a walking billboard for the lyrics “started from the bottom now I’m here.”

Need To Speak To Someone On The Team First? Click here

Other Programs Take Months To Deliver,

We Get You Results Today Because We Don’t Just Give You MORE Strategy, We Give You Systems & Support

After spending over $500,000 on different programs, the missing piece I’ve found is that they’ll spew all these different strategies out, but when it comes to implementation, you, as the client, are by yourself to figure it all out, which just leaves you confused and overwhelmed…

And if it was as easy as just implementing strategies, you would have done it already.
Need To Speak To Someone On The Team First? Click here

The Reason Our Clients Get Such Amazing Results

Because of the blending of strategy and tactical support.

We don't just leave it up to you to figure the strategies out on your own. 

We teach you the strategies, we guide you through implementation, and then we pour fuel on it to accelerate your results.

Don’t Take My Word For It, Here’s Some Proof…
Need To Speak To Someone On The Team First? Click here

The Eight Essential Systems 

To Build A Million-Dollar Company That Can Run Without You

  • The Inner Game Mastery so you’re always operating in a mindset of success and abundance so you show up powerfully daily and can avoid burnout.
  • A Simple Suite of Irresistible Offers to create consistent cash injections in your business to make scale consistent and predictable.
  • A Multi-Dimensional Marketing System so you have a scalable system that attracts and nurtures leads daily and converts them into new clients every week into the company.
  • An Effortless Enrollment System so clients are enrolled any day of the week without pushy, unethical sales tactics and a flawless client onboarding process that reaffirms my new clients’ decision to invest in themselves through your company.
  • A System to Create Clients for Life so your clients get amazing results, even without you being part of fulfillment, and they see no reason to leave and regularly rave, renew, and refer.
  • Simple Financial Frameworks with a trusted financial management team to ensure you’re never worried about whether you have enough money and a solid tax and wealth-building strategy.
  • A World Class Team so your business can grow without you, and you have access to a trusted Advisory Board each week (that consists of mentors, strategists, coaches, and peers) so you have full circle support and accountability.
  • Work-Life Harmony so you can step away from your business without feeling guilty about not being productive or anxious about the company not growing or falling apart.

We call this. “The Predictable Scale Flywheel™”

Need To Speak To Someone On The Team First? Click here

This ain’t ya’ mammy’s fluffy “coaching program.” 

This is a bonafide, fully customized advisory program for business owners who want to build companies that are more profitable, scalable, sustainable, enjoyable, and sellable

Need To Speak To Someone On The Team First? Click here

3-Steps To Build A Business That Can Run Without You

STEP #1

Have Your 1:1 Deep Dive Onboarding Call (feel free to invite key team members). We’ll perform a Scale Constraint Analysis to identify the #1 thing keeping you from scaling and create a game plan to eliminate it so we can create a QUICK WIN!

STEP #2

We implement the game plan together.

STEP #3

We track progress, measure results and systemize the process to make it consistent and predictable.

Need To Speak To Someone On The Team First? Click here

A Sneak Peak Into How We Help You

Scale Your Business While Taking More Days Off

We install 3 key systems in your business to free you from the daily grind and position you for scalable growth:

The Fully Optimized CEO™

We start with you. A business thrives when led by a clear, energized, and well-rested CEO. 

We’ll install a youOS™ system to help you show up at your best and build a strong foundation for a high-performing team.

The Core4 Scaling Engine

We’ll systemize and automate your Marketing, Sales, Delivery, and Operations Engines, so your business runs efficiently without you. 

With clear SOPs and accountability, your team takes over the “grunt work,” allowing you to focus on what excites and energizes you.

The Founder Dashboard™

We’ll create team and company metrics dashboards to ensure data-driven decision-making across your organization. 

With an effective meeting rhythm, you can step out of most meetings, knowing your team is fully equipped to scale without your constant involvement.
Need To Speak To Someone On The Team First? Click here

3,000+

Clients Served

 $1 Billion

Estimated $1 Billion In Revenue for Clients

1,000+

Hours Saved for CEOs 
Every Year

This is a specifically curated experience for a hand-selected group of entrepreneurs.

Step up to be considered to be one of the few that are selected to work with us directly.

Due to the highly personalized nature of this program, we can only take on 20 clients per month. 

If you’re ready to exit the daily grind and achieve the freedom, wealth, and impact you’ve been striving for, schedule your call to lock in your spot today.

We have already created scale and freedom for founders and CEOs of B2B service firms, professional services, home services, coaching, consulting…you name it.

If you’re a business owner who is stuck in marketing, sales, fulfillment, or all of the above, we can help. 

Need To Speak To Someone On The Team First? Click here

It’s hands down the best way to double, triple or even quadruple your growth 
(while working 50% less)

As I stated above, by no means are we making any income claims here, that’s just the results we’ve seen from our clients (as you’ll see with many of the testimonials), however results do vary based on many factors that include but are not limited to work ethic, commitment and experience.

We’re an exclusive program with a strategic blend of coaching, consulting, mentorship, accountability and masterminding with me and other 
high level entrepreneurs.

We help you eliminate all barriers to your next level of success (even things like tech issues, overwhelm, confusion, overthinking or procrastination)

If you’ve tried the rest and you are now ready to join the last program you’ll ever need to experience consistent and predictable growth in every area of your business life then we’d love the opportunity to serve you.

We understand that we’re NOT for everyone so let me explain who we’re for and who we’re not for...

C.A.U Is For You If:

You’re an advancing entrepreneur

You are ready to experience rapid and sustainable growth in your business

You’re ready to work less and make way more

You’re ready to convert sales in every way possible to grow your business

You’re ready for a consistent flow of your dream clients

You want to quantum leap to the six figure, high multiple six figure or 7-Figure mark

C.A.U Is NOT For You If:

You’re a whiner & excuse maker that blames others for your lack of results

You’re a “wantrepreneur” that wants what being an entrepreneur looks like, but doesn’t really want to put in the necessary actions

You’re an information junkie, but not willing to implement to actually get results

You’re “OK” where you are and not ready for growth

Aren’t really concerned with the well being of your clients and you only want to make money

Ok you’re still here? Good, let me explain how Client Attraction University works:

So you’ll be working closely with us for the next 12 weeks.

Our aim would be for you to have your one perfect offer and messaging ready in 3 weeks or less so we can start getting clients as soon as possible (I anticipated much less, based on where you already are in your business).

The good news is that we hired an expert copywriter (who works behind the scenes on some of the biggest personal brands on the planet) to walk you through this 1-on-1 to help make this process extremely simple for you.

Let me explain the secret to getting our clients such fast results...

There are THREE MAIN ELEMENTS to the program…

THE FIRST ELEMENT is that you get unlimited, lifetime access to what we call our “Client Attraction University”.

This is our flagship online program that will teach you from start to finish how to implement the 3 Steps to get your goals.

This way you can follow along step-by-step ensuring you know exactly
what to-do to finally reach your goals. 

We make this simple for you. You’ll get templates, checklists, scripts (yes, the exact script that tells you what to say and when to say it to get clients to pull out their credit card and pay you high ticket prices for your program).

The online university just serves as a resource so it’s not the meat of the program and not designed for you to watch 100s of videos and figure this stuff out on your end. The program is designed to get you results at a rapid pace.

You also get spreadsheets to track the cash to hit your goals just like we use… it’s all tried and tested, proven to work and all ready to go.

You’re basically getting all the knowledge and training you’ll ever need to scale this program to an extra 6 or 7-Figures per year.

But we don’t stop there because we understand the way to get the very best results is to work with a coach and get personal guidance.

And that’s why with the SECOND ELEMENT - You’re going to get personal guidance every single week... to guide you through the process so you can't go off track.

We’re literally obsessed with getting results for our clients and we have a unique way of getting them by reviewing everything you are doing and giving you exact guidance on what to do next.

If you listen and are willing to follow the steps - you’re going to be moving forward very, very quickly to your desired results.

You’ve got BIG goals and we want to make sure that when we launch it’s ready to go. We don’t want you to release anything we’re not happy with!

So you’ll be getting EVERYTHING you do checked and reviewed.

THE THIRD AND FINAL ELEMENT which really ties it all together and ensures you have ultimate support from ALL angles…

Not only are you going to get personal mentoring on the weekly calls but you are going to get virtually unlimited access to our Client Success Team throughout the entire process whenever you need help or want something reviewed we’ll be there for you. 

You’ll have access to your very own Client Concierge Portal where you can send in a message any time you want and get a response within 24 hours or less depending on how much help you need. 

And as an added bonus, you also get 1-on-1 coaching calls as needed with our Client Success team.

We do all of this so you can get quick response and move forward knowing exactly what to do every step of the way. That way there are no excuses and only results!

When necessary, we’ll even make you personal video critiques to help explain exactly what to do and you can follow along ensuring that everything is just right and good enough to launch!

You’re literally going to personal guidance through this entire process so you are NOT alone and can shorten your learning curve and have a fast track to profit.

PLUS… we like to go over and above. So if you can make it - you’re also invited to join us for our Client Only bootcamps twice a year in Atlanta.

Here you’ll also get to meet people just like you who are either in the same position or who have already gone through this program and are now doing 5 and 6 figure months (you may even get clients and strategic partnerships from the events).

The purpose of these events are for you to hit the next level from where you are when you come. 

For example, let’s say by the time you come, you’re already at $50,000 per month and now you’re ready to hit $100,000 per month, the whole focus at the event will be for you to leave with a specific game plan to hit that goal within the time frame that’s allocated based on the strategy laid out for you at the event.

For the rest of this page, I will break down how our process works, how you can get started, and what you’ll get by working with us…

First you need to know this works

If I can leverage the Predictable Scale Flywheel™ to scale two companies past 7-Figures (one past 8-Figures), and advise a handful of other companies in our portfolio…

…without getting stuck in endless meetings…
…without being enslaved to my email inbox and Slack…
…without enduring the endless “shoulder taps” and “Gotta minute?” and…
…without burning out…
…all while taking quarterly vacations and bringing in Christmas in a new country every year…
…then I have to believe this system will help create freedom and scale for you and your business, too. 

Second, I cannot stress enough: there isn’t “one thing” that makes the Predictable Scale Flywheel™ work.

Hopefully, by now you see how the eight components work together in harmony, and how if even one piece is missing (or if you just get some of the pieces in the wrong order), the entire machine breaks down.

In fact, if you have attempted to “systemize your business” in the past, you can probably now see why it didn’t work!

This is a complete system…it’s not “pick and choose.”

And while we have boiled this process down to an exact science, it could easily take 100+ hours if you tried to implement it on your own, and even then you still wouldn’t know what “success” looks like because you’ve never built or deployed an operating system like this before.

Third, this is NOT a course or another cookie-cutter “Group Coaching Program” where you just become a number.

I am licensing you the same system my partners and I are using to scale our internal portfolio companies.

You not only get to use the same tools that we use, you get to leverage my internal team of experts and facilitators (the same people my portfolio company CEOs have access to) to build and install a Predictable Scale Flywheel™ for your business.

Yes, there is video content to accelerate the process and to help with training and enabling your own team, but above all else…

…this is a HANDS ON, customized implementation program.

It’s not about learning, it’s about building an asset capable of running and scaling your business without you.

So, let’s get into exactly how it works…

NOTE: As I mentioned above, this is NOT a cookie-cutter program, so this document will be partially detailed and partially big-picture because we’re going to customize the process in which we execute on your deliverables based on the specific needs that are most pressing in your business after your Deep Dive call, which is part of your onboarding. 

During your 1:1 Deep Dive Onboarding Call (which you can bring Key Team Members to if you’d like), we will conduct a Scale Constraint Analysis.

This is where we do a Deep Dive into your business to identify the current constraints in your life and business that’s keeping you from your scale goals based on our Predictable Scale Flywheel™

Need To Speak To Someone On The Team First? Click here

Real People, Real Results

Need To Speak To Someone On The Team First? Click here

But Wait There's More

Need To Speak To Someone On The Team First? Click here

WHY YOU’LL EXPERIENCE RAPID GROWTH AT CLIENT ATTRACTION UNIVERSITY

We Don’t Pay ‘Em To Show Love, They Just Do…

Need To Speak To Someone On The Team First? Click here

Strategic Scale Institute At A Glance

Customized 1-on-1 Deep Dive Call 

Quarterly In-Person Fly-Ins

Help Grow  Team

Private Online Community

Daily Accountability & Implementation Coaching Calls 

Business Growth Templates,
Worksheets, Scripts, etc.

Bi-Weekly Open Coaching & Q&A Calls

Bonus Training Call on Sales or Advanced Marketing Strategies

VIP Tech Support

Strategic CEO Module Suite

Private Client Concierge Support

2-Day Client Only Bootcamps

TOTAL VALUE:

INVESTMENT:

Pay in Full Bonus + Extra Savings


STRATEGIC SCALE INSTITUTE

$120,000

$2,000 Deposit and thereafter $2,000 a month

*Payment options & pay in full discounts available

1 Vacation Voucher to Bali, Thailand or Spain 

Need To Speak To Someone On The Team First? Click here

We don't pay 'em to show love. But they still do.

We don't pay 'em to show love. But they still do.

Joseph Lopez
"Personal Trainer Makes 5 Figures in a Month!"
JASMINE WOMACK
"How Jasmine Did An Extra 47K in 60 Days."
Courtney Herring Bowden
"How Courtney Broke Through And Did 28k In 60 Days"
DAVID SHANDS
"How David Did $35k In Only 3-4 Days"
KELLY COLE
How Kelly Cole Made $23,235 In 1 Week
Need To Speak To Someone On The Team First? Click here
Joi Gave Fear The Middle Finger and
Made $32,000 In Only 6 Weeks
(Why Not Join Her?)
GERALD BASS
"CAU helped me grow my business to 6-Figures in less than 12 months!."
CHRISTON 'THE TRUTH' JONES
"Has Done $105,000 In Sales (30+ Clients at $3,000 Price Point)
FELICIA KELLY
"Since working with CAU, I have already booked very high ticket clients and I was able to increase my prices within a week of working with CAU."
TRACY VORSTER
"Since working with CAU I've bought a Brand New Mercedes Benz, about to buy a new home and I'm shooting for $100k this year."
TY COHEN
"Added an extra $21,000 to my income after 
working with CAU."
MARQUES YOUNG
"Since working with CAU I've been able to quit my 6-Figure job in Corporate America, and now I'm able to do what I love full-time while still providing for my family! Get Excited!"
WILLIE LANEY
"$11,200 in only 30 days of being in the program."
"How We Helped Kantis Simmons Create A
$37,638 Cash Windfall In ONLY 7 Days!"
Need To Speak To Someone On The Team First? Click here
"30% Increase In Lead Flow & Made $10,443.28 From Only $746 In Facebook Ad Spend"
- Apryl Beverly
Need To Speak To Someone On The Team First? Click here
"20X'd His Income:"
- Glen Glasper
Need To Speak To Someone On The Team First? Click here
Strategic Scale Institute - All Rights Reserved - Copyright ©2025 - Terms Of Service
DISCLAIMER: The sales figures stated on this web page and discussed in the video testimonials are our personal sales figures and the sales figures of previous or existing clients. Please understand these results are not typical. We’re not implying you’ll duplicate them (or do anything for that matter). The average person who buys “how to” information gets little to no results. We’re using these references for example purposes only. Your results will vary and depend on many factors including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you’re not willing to accept that, please DO NOT JOIN ANY OF OUR PROGRAMS.